After a being aquired by Geely Automotive, Lotus wanted to make an impact in Geelys hometown. Showcasing 3 cars and revealing the new Evora to the Chinese market, this stand had to showcase that Lotus was back.
As well as the stand we also helped out organising the launch of a new type of Lotus, something the world has never seen before.
With a carnival theme, this gaming stand is where the fun is at ICE.
Complete with Jugglers, Strongmen, Magicians and Ringleaders, this immersive stand truly is something to see.
Showcasing all the delights from the Middle East, from the scent of the Souq Waqif to the art of falconry, walking into this stand was like landing in Doha, without the jetlag.