Made+ wanted to create a breakout space in London for people in the local area (Shoredich) to come and ‘Work From Home’, allowing Made+ to showcase its furniture in a fun and interesting way without the competition found at Exhibitions. The Space also included a Dining Area. Hospitality Bar, Cinema room and toilets for those that wanted to stay for longer.
A disruptive and intelligent activation for BackMeUp where a gallery space was turned into a store where all the products are stolen (purchased from Police Auctions). It was designed to highlight the wide variety of items that are targeted by theifs, and how to insure against it. The store made national papers and was a big success.